Promasidor Ghana Limited, producers of Cowbell, has confirmed its sponsorship of the 2026 edition of the Tour du Ghana, further strengthening the partnership between the corporate sector and cycling development in Ghana.
The sponsorship will support the organisation and delivery of the Tour du Ghana. The sponsorship by Promasidor Ghana Limited, through its Cowbell brand, is expected to contribute to the success of the competition while providing the brand with an opportunity to engage with cycling communities and audiences across the country.
Through its sponsorship agreement, Promasidor Ghana will also provide cash, logistics, and products worth GHC 8,000,000 as part of the sponsorship agreement. The Cowbell brand will also play a crucial role in the organisation and successful delivery of the tour.
The 2026 edition of the Tour du Ghana is scheduled for November 12 to 23, 2026, under the theme “Pedal and Discover Ghana, Culture, Scenery, Adventure.”
The competition will feature 15 teams, 90 cyclists and 45 team officials, including a team fully sponsored and branded by Cowbell, with one prologue and seven stages covering a total race distance of 852.4 kilometres. The event will also involve a transport distance of 745.9 kilometres, bringing the total distance covered during the tour to 1,598.3 kilometres.
The Ghana Cycling Federation and the Africa Cycling Network Satellite expressed their appreciation to Promasidor Ghana Limited for its support and commitment to the development of cycling in Ghana.
The 2026 Tour du Ghana will also feature His Excellency John Dramani Mahama, President of the Republic of Ghana, as Special Guest.
After a long absence, the Tour du Ghana returned in 2025, inspired by the Black Star Experience. Launched by His Excellency John Dramani Mahama, President of the Republic of Ghana, the initiative seeks to boost tourism and promote Ghana as the gateway to Africa. As cyclists race through towns and cities across the country, the Tour showcases Ghana’s landscapes, cultural heritage, and the hospitality of the communities along the route.
Source ghanacyclingfederation.com
